It’s memorable, friendly and instantly recognizable. The world has come to love the former ident animation. You’ll experience that same *Netflix sound* we all love ( some more than others).with a brand new look and feel that reflects who we are today. That animation, called an ident by designers, introduces each of our original titles whenyou start a new episode. As an added bonus, you'll also gain access to all future reports and daily newsletters to ensure you stay ahead of the curve and benefit personally and professionally.Starting today, when you log on to watch any Netflix original, you’ll notice something new: a revamped Netflix logo animation.
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Interested in getting the full story? Here are two ways to get access:ġ. Not for nothing, but Netflix can afford such nonchalance considering its unrivaled sub count and favorability among viewers.Īnd despite the formidability of its looming competitors - which, in addition to Apple and Disney, includes AT&T's WarnerMedia - Netflix likely expects a few stumbles as the companies work out the kinks in their brand new offerings, leaving it with space to build on its head start.
This falls in line with Netflix's historically viewer-first logic, which emphasizes not only quality but breadth in its offerings. It also indicated it remains confident in its ability to maintain its lead.
The streaming giant singled out the two, emphasizing that increased competition means a spike in superior content and choice for consumers. In its letter to shareholders, Netflix even addressed the entry of Disney and Apple into SVOD through the lens of original content, claiming the new competition will be a boon for content quality. Cooking competition show Nailed It! saw its first local adaptation in Mexico this February, where it saw three times the rate of viewership of the Spanish-dubbed version. The show has also been slated for adaptation in France, Germany, and Spain.It also enjoyed high viewership across other countries in Asia.
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That pullback could cost Netflix 20% of its total content library, according to Ampere Analysis, so it makes sense that Netflix is focused on filling the gap. The original content push is driven by the streamer's desire to become more self-sufficient as major media companies like Disney pull back from licensing deals and launch their own services. Netflix has fueled growth in the past year by investing deeply and widely in original content creation. In 2018 it invested $12 billion in original content - up 35% from $8.9 billion in 2017 - and expects the number to hit $15 billion in 2019.
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